Compass "Coming Soon" Listings Are Now Showing on Redfin — What Florida Buyers and Sellers Need to Know

A Major Shift in How Homes Are Listed and Found

Something big just happened in real estate — and if you're planning to buy or sell a home in Florida in 2026, it directly affects you.

On February 26, 2026, Compass (one of the largest real estate brokerages in the country) and Rocket Companies (the parent company of Redfin and Rocket Mortgage) announced a historic three-year alliance. Starting March 16, 2026, Compass "Coming Soon" and "Private Exclusive" listings will begin appearing on Redfin.com — a platform projected to draw nearly 2 billion visits in 2026 alone.

This partnership has the potential to add more than 500,000 additional home listings to Redfin, including off-market and pre-market inventory from Compass subsidiaries like Coldwell Banker, Century 21, Corcoran, Sotheby's International Realty, and @properties.

At Landmark Group Florida, we want to make sure our clients understand exactly what this means — and how to take advantage of it.

What Are "Coming Soon" and "Private Exclusive" Listings?

Before diving into why this alliance matters, it helps to understand how these two types of listings work.

Coming Soon Listings are homes that have been listed with an agent but have not yet been officially placed on the MLS (Multiple Listing Service). The seller is preparing the home for market — finalizing staging, photography, repairs — but buyers and other agents can already see that the home is coming. Think of it like a movie trailer before the film releases.

Private Exclusive Listings go a step further. These are homes that sellers choose to market only to a select group of buyers — without ever appearing on the MLS. Sellers who choose this route may value their privacy, want to test a price, or prefer to avoid the public exposure that comes with traditional MLS marketing.

Under Redfin's new Seller Choice Policy, sellers now have the option to display their home on Redfin without showing days on market, price history, or automated home value estimates — giving sellers more control over how their home is presented to buyers.

Why This Partnership Is a Big Deal

To appreciate the significance of this deal, it helps to know the backstory.

Just last year, Zillow announced new listing standards that effectively barred off-MLS properties from its platform — and Redfin initially followed suit. Compass responded by suing Redfin as a co-conspirator in its antitrust lawsuit against Zillow. These were not friendly companies.

Now, less than a year later, they are partners.

What changed? Rocket Companies acquired Redfin for $1.75 billion, longtime Redfin CEO Glenn Kelman stepped down, and Rocket CEO Varun Krishna stepped in — bringing with him a new vision for what an integrated homebuying platform could look like.

The result is a deal that connects Compass listings + Redfin's massive buyer audience + Rocket Mortgage financing into a single, seamless experience.

What This Means for Home Sellers in Florida

If you're thinking about selling your Florida home in 2026, this partnership gives you more options — and more control — than ever before.

Broader exposure before day one. Your home can now appear on Redfin as a "Coming Soon" listing before it hits the MLS. That means qualified buyers are seeing your property — and potentially making inquiries — even before your official listing goes live.

Seller privacy options. If you prefer to keep your sale private, Private Exclusive listings allow you to market your home to a curated audience without publicly displaying price history or triggering automated valuations that might undercut your asking price.

No days on market counter. One of the most underappreciated stresses in home selling is the "days on market" number. The longer a home sits, the more buyers wonder if something is wrong with it. With Redfin's Seller Choice Policy, listings displayed this way won't show that counter — which can help maintain buyer confidence.

Access to motivated buyers. Redfin's platform isn't just big — it attracts serious, high-intent buyers. Compass agents through this partnership will also receive access to more than 1 million buyer inquiries generated through Redfin over the life of the deal.

What This Means for Home Buyers in Florida

For buyers, this partnership means one thing above all: more homes to choose from, earlier.

Florida's housing inventory has been a challenge in many markets. The ability to see "Coming Soon" listings gives buyers a head start — time to research the neighborhood, schedule a showing the moment it becomes available, or even make pre-market contact through their agent.

You can find homes before they hit the market. By checking Redfin for "Coming Soon" listings, buyers can get ahead of competition that won't see the home until it officially lands on the MLS.

More listing sources in one place. With 500,000+ additional listings potentially flowing through Redfin from Compass, Coldwell Banker, Century 21, and other subsidiaries, the platform becomes a far more complete picture of what's actually available.

Mortgage savings for eligible buyers. Buyers who use Rocket Mortgage as part of this alliance may qualify for a one-percentage-point interest rate reduction in the first year of their loan — or a lender credit of up to $6,000 to reduce upfront costs. In today's rate environment, that's a meaningful benefit worth exploring.

Frequently Asked Questions

Will all Compass listings in Florida appear on Redfin?
"Coming Soon" listings will roll out starting March 16, 2026, with seller consent and an opt-out option. "Private Exclusive" listings will follow in a subsequent phase. Not all sellers will choose to participate — it's an opt-in model.

Does this affect Zillow?
This deal is specifically between Compass/Rocket and Redfin. The Compass antitrust lawsuit against Zillow remains active. Compass listings that are kept off the MLS will still not appear on Zillow under current policies.

What is the difference between a Coming Soon listing and a regular MLS listing?
A Coming Soon listing signals that a home will be available soon but is not yet accepting offers through the MLS. A traditional MLS listing is live, fully active, and visible across all IDX-connected portals like Zillow, Realtor.com, and Redfin.

Should Florida sellers choose a Coming Soon or Private Exclusive strategy?
It depends on your goals. Coming Soon listings are great for generating buzz and managing the launch of your home. Private Exclusives offer maximum privacy. Your Landmark Group agent can walk you through which approach fits your situation.

How can Florida buyers access Coming Soon listings right now?
You can search Redfin.com directly and filter by "Coming Soon," or work with a Landmark Group agent who has access to pre-market inventory and can alert you the moment relevant properties become available.

How Landmark Group Florida Fits In

This industry shift is a reminder that real estate in 2026 rewards the clients who are informed and connected.

Whether you're a seller who wants maximum exposure on your terms, or a buyer who wants to get ahead of competition by seeing homes before they officially hit the market — having the right agent in your corner makes all the difference.

At Landmark Group Florida, we stay at the forefront of exactly these kinds of market changes so our clients never miss an opportunity. We can help sellers evaluate whether a Coming Soon or Private Exclusive strategy is right for their home, and help buyers set up alerts and access pre-market inventory before the general public ever sees it.

Ready to explore your options? Contact our team today and let's talk about what this new landscape means for your next move in Florida real estate.